Work · Case study · GoTürkiye
Building GoTürkiye’s influencer and press trip programme, together.
GoTürkiye, Türkiye’s official destination brand, is our flagship partnership. We built its influencer and press trip programme together, and we run campaigns with creators from source markets around the world.
The goal
GoTürkiye wanted to bring creators from around the world to experience Türkiye, and to do it in a way that was organised, trackable and easy to report on, trip after trip. That meant shared ways of working for sourcing, briefing, contracts and reporting, and we shaped them together as the programme grew.
What we do
We select creators market by market and tier them by fit and reach. Each one receives a brief written for their audience and signs a written contract that sets out deliverables and usage rights before the trip. We host the trips on the ground, from influencer press trips to ambassador campaigns, and follow posts as they go live. We also propose creative briefs and wider campaign ideas, and every trip closes with a report on what worked and what we’d change. Through the programme we have also worked with airlines, including Turkish Airlines, SunExpress and Pegasus.
A programme that keeps evolving
No two trips are the same. A wine route, a trail race and a food festival each ask something different of the creators, the itinerary and the content, so we adapt the way we work every time and carry what we learn into the next one.
Planning something similar?
Whether it’s a destination, an airline or a hotel group, tell us what you have in mind and we’ll reply within two working days. See how our influencer and press trips work, or our work for hotels and tourism brands.