Work · Case study · INZA
Launching INZA from zero, in one 360° push.
INZA is a boutique, adults-only social retreat in Ovacık, Çeşme. We created the brand and ran communications, ads, events and creator outreach as one team, so every piece pointed the same way.
The starting point
A new boutique hotel has to be known before it can be booked. INZA needed a clear idea of who it was for and a reason to visit that went beyond a room, and it needed all of it to feel like one brand from the first ad to the last dinner.
What we did
We started with the launch strategy and the structure of the Google Ads account, so paid and organic worked from the same plan. On social, we built content around the rhythm of a stay: the morning, the pool and garden, and weekend wellness, with a weekly Stories series that keeps the hotel visible between the big moments. We hosted an influencer press trip and brand retreat events, and worked with Buradan Şarapçılık on a winery dinner. As the seasons changed we added campaigns for new guests, including a fall coworking and workation offer and outreach to companies looking for a corporate retreat.
Why one team mattered
When brand, ads, events and creators sit with one team, a hotel’s message stays consistent and decisions don’t wait on hand-offs between agencies.
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