Hospitality & tourism marketing agency · Türkiye
We’re a hospitality and tourism marketing agency in Türkiye, working for the brands people travel for: hotel groups filling rooms out of season, airlines opening new routes, tourism boards introducing a destination to new markets, and restaurant groups with one opening night to get right. We plan the work with you, run it on the ground and report back on what it did, in English and Turkish.
Brands we’ve worked with
GoTürkiye · Four Seasons Sultanahmet · Pepsi · INZA Ovacık · Hillside · Paloma Group · Grand Yazıcı · Lujo · Gaia Hotels · Simit Sarayı · Monreve Group · SushiCo
Lead story · GoTürkiye
GoTürkiye, Türkiye’s official destination brand, is our flagship partnership. Together we built the influencer and press trip programme behind it, from influencer press trips to ambassador campaigns, and we’ve run campaigns with creators from source markets around the world.
We select creators market by market and tier them by fit and reach. We write each brief for their audience, and every creator signs a written contract that sets out deliverables and usage rights before the trip. We host the trips on the ground and track posts as they go live. Every trip ends with a report on what worked and what we would change. The programme keeps evolving: each campaign teaches us something, and we adapt the way we work so the next one is better.
Read the GoTürkiye case study → See how our influencer and press trips work →
Who we work with
For hotel groups and resorts across Türkiye, we plan openings, new seasons and repositioning. That means creator stays timed to booking windows, PR dinners that give the press a reason to come, and social that keeps your rooms visible between campaigns. Our hotel clients include Hillside, Paloma Group, Grand Yazıcı, Lujo, INZA Ovacık and Gaia Hotels in Çeşme.
We have worked with airlines through the GoTürkiye programme, including Turkish Airlines, SunExpress and Pegasus. When an airline opens a route or enters a new market, we bring the same approach: creators from the departure market, a programme at the destination, and posts tracked from the first one live.
For tourism boards and destination brands, we run destination marketing across source markets. Creators are briefed for their own audiences, fam trips are hosted on the ground, and the reports are ones your board and stakeholders can actually use. This is the work we do with GoTürkiye, and we’d be glad to bring the same approach to destinations beyond Türkiye.
A restaurant launch has one night to land. We put the event, the guest list, the creators and the social plan in one team’s hands, so the right people are in the room on opening night and the content keeps working the week after. Our restaurant and food clients include Simit Sarayı, Avlu Restaurant at Four Seasons Sultanahmet, Monreve Group and SushiCo, and in Paris we took a Pepsi restaurant launch from concept to ticketing.
What we bring
For most hotels and destinations, the place to start is creators and press trips: sourcing, tiering, contracts, hosting and live reporting are all explained on our influencer and press trip page. Openings and PR dinners sit with our events and PR work, from venue and production to guest lists and creator and press invitations. When a brand wants all of this running every month, alongside branding, social, paid and CRM, we work as a 360° retainer inside your tools and meetings. The INZA case study shows what a 360° launch looks like from the inside.
How a press trip runs
Whether it’s a handful of creators or a national campaign, the shape is the same. The details change with every trip.
We start with who your travellers already follow in each source market, not with who has the biggest audience.
Creators are selected, tiered, briefed and contracted, so you know in advance what each one will deliver.
We host the trip, the dinners and the shoots on the ground, so your team doesn’t have to carry the logistics.
You see posts as they go live, then a report on what performed, what didn’t and what we’d change next time.
For brand and procurement teams
The people you meet in the pitch are the people who work on your account, from the first brief to the final report. You can start with a single trip as a project, then move to a monthly 360° plan once you’ve seen how we work. Every creator signs a written contract that sets out deliverables and usage rights. Every trip ends with a report, and monthly retainers include monthly reporting. We work in English and Turkish, and we reply to every enquiry within two working days. If you’re running a formal review or tender, our credentials page has what a panel needs, and the agency review form goes straight to Melisa.
Tell us what you’re working on and when. We’ll come back within two working days with a real opinion, and if we’re not the right team, we’ll say so.