Influencer & press trips · Türkiye
Influencer and press trips, run from first outreach to final report.
A press trip is only as good as the people on it and the way it’s run. We find the right creators in each source market, brief them for their audience, host them on the ground and track every post as it goes live, for hotels, airlines, tourism boards and destinations. So far that means 200+ press trips run and 5,000+ creators hosted.
Finding the right creators, market by market
Every source market follows different people. A creator who matters in the UK may mean nothing to a Dutch or Russian-speaking audience, so we start with who your travellers already follow, not with who has the biggest following. We shortlist across YouTube, Instagram and TikTok, check that the audience fits the destination, and sort creators into tiers so the budget follows fit and reach. Over the years we’ve built a network of creators who have already travelled with us, which helps us propose the right names with confidence.
Clear briefs, written agreements
Every creator receives a brief written for their audience: the story of the destination, the places we’ll visit and the kind of content we’d love to see. We also suggest creative directions, from ideas for a single trip to wider campaign concepts. Before anyone travels, each creator signs a written contract that sets out deliverables, the posting window and usage rights, so there are no surprises on either side.
Hosted on the ground, not managed from a distance
We’re with the group at the destination: the itinerary, the transfers, the hosting forms, the group chat and the welcome, and the small decisions that keep a trip on track. Your team doesn’t carry the logistics, and creators always have one person to ask.
Posts tracked live, a report on every trip
We set up monitoring before the trip begins and follow every post as it goes live, 100,000+ so far. Every trip closes with a report on what performed, what didn’t and what we’d change. The way we work keeps evolving: each trip teaches us something, and we adapt the next one.
Planning a trip or a creator programme?
Tell us the destination, the dates and the markets you want to reach. We’ll reply within two working days with a real opinion, and if we’re not the right team, we’ll say so. You can also see how this works at national scale in the GoTürkiye case study, or how we pair trips with events and PR.