UGC content
UGC that looks like real people made it, because they did.
UGC works when it feels like a recommendation, not an ad. We find creators who fit your brand and your audience, brief them, coordinate the shoot and deliver content you can use on your own channels and, where the rights allow, in your ads.
Creators who fit your brand, not just whoever is available
We research and shortlist creators by how well they fit your brand and the audience you’re speaking to, market by market. We’ve produced UGC for brands in Türkiye, the Netherlands and the UK, and we brief creators in English and Turkish.
Briefs that guide without scripting
Over-scripted UGC stops looking like UGC. Our briefs are clear about what has to be in the shot and the message that matters, and they leave the style to the creator, so the result still feels like theirs.
We handle the coordination
We talk to the creators, plan the product or the experience they’ll film, and keep the process moving, so your team doesn’t have to chase anyone. We review the content with you before it’s final, build in a round of revisions, and close the project with a short report.
Where UGC fits
You can start with UGC alone, or pair it with an influencer or press trip programme and events, so the same story shows up in more than one place. See how our influencer and press trips work, or how we plan events and PR.
Work we’ve done
We’ve produced UGC and creator content for SushiCo in the Netherlands, Atelier Rebul and İNO in the UK, and Gigi’s, Bassigue and Natuva. You’ll find the full client list on our credentials page.
Planning UGC for your brand?
Tell us the brand, the market and where you’ll use the content. We’ll reply within two working days with a real opinion, and if we’re not the right team, we’ll say so.