Influencer · National tourism
GoTürkiye
Influencer marketing for Türkiye's own destination brand, our flagship account.
Read the case study →360 creative & marketing · Türkiye
We work from inside your team, not beside it.
Branding, creators, UGC, events and paid media under one roof, for hospitality, tourism, food & drink and lifestyle brands across five markets.
On the groundSetting the table for an influencer PR dinner in Istanbul.
Why brands call us
Brands come to us at the moment something needs to change.
Inside the team
We join your channels, your tools and your weekly meetings, and work to your rhythm.
One roof, 360
Brand, content, creators, events and media together. Nothing gets handed between agencies.
Five markets
Türkiye, the Netherlands, the UK, France and Russian-speaking audiences, each with its own brief.
The difference
Most agencies work for you. We work as you.
Fewer briefs, faster decisions, and work that sounds like your brand instead of an agency's idea of it.
An agency beside you
The usual set-up
- Briefs go back and forth over email
- One agency for brand, another for creators, a third for events
- One campaign, translated for every market
- You find out something isn't working in the monthly report
- Reachable on their schedule
Zoom, inside your team
How we work
- We sit in your channels and join your meetings
- Branding, influencer, UGC, events, social and paid in one team
- Every market briefed for its own audience
- You hear the hard news from us first, with a plan attached
- Reachable the way a colleague is
Selected work
The brands we've helped move.
5markets activated
200+press trips run
17brands across hospitality, travel, F&B and beauty
2012the year we started creating content
What we do
Five disciplines, one team.
Take one, or let us run the whole engine. Either way, nobody hands your brand to someone who hasn't met it.
The decisions everything else is built on: how the brand sounds, looks and holds together across every market it appears in. We design the logo and visual identity, then build the website that brings it to life.
- Positioning
- Logo design
- Visual identity
- Website design
- Tone of voice
- Brand story
- Launch planning
The right hundred people, not the biggest hundred thousand. A British audience and a Russian-speaking one don't respond to the same brief, face or language, so we build each programme market by market. We've run it for GoTürkiye, Hillside, Club Marvy, Paloma Finesse and Four Seasons.
- Audience mapping
- Creator sourcing & tiering
- Contracts
- Trips & hosting
- Post-campaign reporting
Creator content produced at volume for SushiCo, Atelier Rebul, İNO, Gigi's, Bassigue, Natuva and more, briefed to feel native rather than advertised.
- Creator briefs
- Production at volume
- Paid-ready cuts
- Usage rights
From full event production for ARKAS in İzmir with Monreve Group, to an influencer PR dinner at the Four Seasons in Istanbul, to a Pepsi restaurant launch in Paris, we run events from concept to close.
- Concept
- Venue & production
- Guest lists
- Ticketing
- Press & creator invites
The work that carries a brand between the big moments: consistent channels and paid campaigns tuned to each market.
- Content calendars
- Community
- Paid social
- E-commerce & CRM
- Monthly reporting
Ways to work with us
Three ways in.
One launches something new, one delivers a single project, and one runs your whole marketing as a 360° strategy.
The Launch
A 360 push for a new opening, product or market entry.
- Who it's for
- Hotels, restaurants and brands with a date in the diary
- What you get
- Brand, launch plan, event, creators and paid, run as one project
- Like
- Pepsi in Paris · INZA Ovacık in Çeşme
360° Marketing Strategy
Your whole marketing, planned and run as one strategy, every month.
- Who it's for
- Brands that need marketing running continuously, not in bursts
- What you get
- Strategy, social, paid, creators, events and CRM, inside your tools and meetings
- Like
- Joila across London & Türkiye
Project-based
One clear goal, one budget: a single project, delivered end to end.
- Who it's for
- Brands that need a strong partner for one campaign, shoot or event
- What you get
- An influencer campaign, UGC, a shoot or an event, with planning, production and an end-of-project report
- Like
- Hillside · SushiCo · Club Marvy
Every engagement is scoped to the brief. Single events, shoots and consulting days are available alongside any of these.
How we work
Immerse. Plan. Make. Measure.
The same four steps whether it's a new logo, a hotel launch, a monthly social calendar or a national campaign for GoTürkiye.
first
Immerse
We join your team and learn the brand, the market and what needs to change.
then
Plan
One plan across brand, content, creators, events and media, with clear goals.
then
Make
We design, shoot, host and launch it, from identity and websites to events and campaigns.
always
Measure
What performed, what didn't, and what changes next.
Where we work
Written for each market, not translated for it.
Based in Türkiye, working for brands and audiences in each of these markets.
Türkiye
- GoTürkiye
- INZA Ovacık
- Joila
- Four Seasons
- ARKAS
Netherlands
- Hillside
- SushiCo
United Kingdom
- Joila
- Atelier Rebul
- İNO
- Yeni Rakı
France
- Pepsi restaurant launch, Paris
Russian-speaking
- Club Marvy
- Paloma Finesse
Who you'll work with
"If a channel stops working, you should hear it from us first, with a plan already attached."
Melisa Beleli, founder · content creator since 2012
Melisa has been a content creator since 2012. She has lived through every shift in the industry, from the early days of blogs and Instagram to Reels, TikTok and UGC, and she still catches trends early and moves on them fast. That experience runs through everything Zoom makes. We’re a small senior team based in Türkiye, and when you hire Zoom, the people in the pitch are the people who work on your account.
Field notes
What we've learned doing it.
Why most hotel launches waste their influencer budget
Big follower counts rarely fill rooms. The creators your guests already trust do, and they're usually smaller, local and booked months ahead.
Trends don't wait for the quarterly plan
A format that works on Monday can feel dated by month-end. We spot what's rising early and adapt it to your brand while it's still fresh.
Launching INZA Ovacık from zero in one 360 push
Brand, ads, events and creator outreach for a boutique retreat in Çeşme, run by one team so every piece pointed the same way.
Start a project
Tell us what needs to change.
We reply within two working days with a real opinion, not a calendar link. If we're not the right team for it, we'll say so and point you somewhere better.
- melisa@zoomagency.co.uk
- @zoomagency_
- Based in
- Türkiye
- Languages
- English · Turkish
Not ready to enquire?
Send us your brand and we'll send back three things we'd do first. No charge, no pitch deck.