Influencer Marketing
We have strong relations with influencers globally and are able to select the best partners for our client’s goals.
GOTURKEY
Challenge
We were tasked to organise press trips with European influencers to increase destination awareness in Turkey.
Solution
In 6 months, we have organised over 10 press trips, each to a different destination with more than 50 influencers from 8 different countries. Each trip was organised with various culinary experiences. activities, and unique locations to capture.
Facts & Figures
50+
Influencers
1000+
Feed Posts
5000+
Story Posts
11M+
Followers
100M+
Impressions
DIAGEO
Challenge
Yeni Raki, an iconic Turkish beverage part of the Diageo group wanted to remind the Turkish community in London of the “raki tables”.
Solution
We have created 20 PR boxes in collaboration with Yeni, a restaurant based in Soho, for influential names to share their “raki tables” from London.
Facts & Figures
10
Influencers
+45%
Brand Perception
30+
Content Shared
CLEANZY
Challenge
We were tasked to work with London based influencers to introduce Cleanzy, an online home services marketplace to the UK market.
Solution
We have worked with micro and macro-influencers through different verticals to share their experiences with Cleanzy. In a couple of months. The brand awareness and bookings done through influencers have noticeably increased.
Facts & Figures
6
Influencers
30
Posts
1M+
Followers
2M+
Impressions
+30%
Customer Perception
SIMIT SARAYI
Challenge
We were tasked to promote the new breakfast the global bakery chain Simit Sarayı introduced to their menu.
Solution
We have invited various influencers to come and experience the weekend breakfast with their friends and family, within a month’s time, the footfall has increased by 20%.
Facts & Figures
11
Influencers
40
Posts
1M+
Followers
2.5M+
Impressions
+20%
Increase in Footfall
Content Creation
We work with our in-house content creation team comprised of a professional photographer and videographer, graphic designer and copywriter to produce the best content for our clients.
PR
Our clients have appeared in global publishers such as Elle, Elle Decor, House and Garden, Financial Times and Architectural Digest as well as local publishers such as Collagerie and Tribune de Geneve.
Collaborations
We believe in sharing and joining powers.
WALKING ON EARTH X THE PANGAIA
Challenge
Walking On Earth, a wellness app, was seeking ways they could partner with the Pangaia, an ethical clothing company.
Solution
We have coordinated content under the hashtag #happyonearth getting influencers to post their happiest places on earth as well as coordinating the brand’s content for a month around this theme.
The Process
→ Strategy discussions with both parties
→ Content creation
→ Audience activation through creator & celebrities
HERITAGE GENEVE
Challenge
Heritage Geneve, a home accessories company wanted to highlight the fact that they focus on wellness by putting lavender amongst the fillings of their cushions.
Solution
We have organised an event in collaboration with a wellness company at a hotel and the decor was done by Heritage Geneve.
The Process
→ Finding the right partners
→ Event invitation
→ Event organisation including catering & attendee management
→ Content creation
→ Reporting
Events
No connection is better than in-person connection.
THE GEAM X ESTEE LAUDER COMPANIES
Challenge
Our founder, Melisa Beleli and the Estée Lauder Companies wanted to collaborate in bringing influencers together to celebrate their new product launches.
Solution
We have turned a PR showroom into an experience space, composed of 3 rooms; the discovery, flower making & a club and invited influencers to come and have a good time. Redbull have sponsored the drinks, we’ve created a box made of the new product launches and over 20 creators have showed up within 3 hours.
The Process
→ Finding the right venue & sponsors for the event
→ Event organisation including set up
→ Guestlist management
→ Reporting & content production
→ 3M+ audience
→ 5.6% engagement rate
HERITAGE GENEVE
Challenge
Heritage Geneve, a home accessories company tasked us to help them in their UK launch by getting in front of the eyes of the right audience.
Solution
We have organised a Christmas event in collaboration with an interior designed and Wolf & Badger for the brand to appear physically in front of potential customers. The company currently only sells online and it was an opportunity for them to get in front of the eyes of their customers.
The Process
→ Finding The Right Match To Speak At The Event
→ Venue Coordination
→ VIP + Public Invitations
→ Content Creation and Documentation During The Event
Social Media Management
In a world where people search on Instagram before they Google, we help brands build and communicate their values on social media.
WALKING ON EARTH
Challenge
We were tasked to manage Walking On Earth, a yoga platform’s social media pre, during, and post-launch.
Solution
Daily posts and stories, aligned with the brand’s values, boost of the in-team content creation as well as establishing an audience before the launch of the app.
The Process
→ Weekly Strategy Phone Calls
→ 80% Growth In Followers In 6 Months
→ A Better Brand Perception Online
→ The Launch Of A New Digital Side Business Coordinated Together
SHALINI MISRA
Challenge
We were tasked to manage Shalini Misra Ltd, an award-winning interior design firm’s social media and increase engagement as well as followers.
Solution
Daily posts and stories, aligned with the brand’s values, carefully curated and created content to reflect the company’s luxury onto its audience, combined with targeted paid marketing.
The Process
→ Weekly Strategy Phone Calls
→ 400% Growth In Followers In 6 Months
→ A Better Brand Perception Online
→ Coordination Of Social Media Collaboration With Other Brands