WalkingOnEarth X The Pangaia
We have led the collaboration between our client, WalkingOnEarth and The Pangaia, founded by Mira Duma to elevate world happiness under the campaign #HappyOnEarth.
The world happiness levels being at an all time low, the campaign has asked everyone to share their happy place on the planet and nominate the people that they are grateful for. Celebrities such as Mira Duma, Maria Sharapova and Arianna Huffington have posted as part of the campaign.
The collaboration has increased our client’s following by 250% and led to over 200 posts under the hashtag within the first month of the collaboration.
Results